Why kajabi may be the perfect tool for your online business

Carl Taylor | August 31, 2020

Do you want to have all the tools your business needs in one place? This platform offers that and so much more. Find out what Kajabi can do for your business.

Running an online business poses so many challenges…

You’ve got to build a website, figure out how to attract clients, and ultimately make sales if you want to create growth. But perhaps the biggest challenge lies in figuring out how to bring all of your tools together. In running your business, you’ll have to use many disparate tools, from website builders to email services.

It’s difficult to keep track of all of these tools when they’re spread across a host of different services. Eventually, the sheer volume and complexity of your tools could end up overwhelming you and your team.

That’s where Kajabi comes in.

Kajabi is another online marketing platform. But unlike so many others, it promises to bring all of the tools that you need together into one central location. That means you won’t need to have a dozen browser tabs and programs open to run your business.

Instead, you can do it all in one place with Kajabi.

It’s an enticing concept…

But now you’re probably asking, “Does Kajabi deliver on its promises?” In this article, we take a deeper look at the platform’s features so you can see if it’s right for you.

Feature #1 – A Simple Website Building Tool

Any online business needs to have an attractive website that offers first-rate functionality. In fact, your business will likely need several websites. Beyond your main site, you may also need landing pages, a membership site, and even websites dedicated to courses that you offer.

That’s a lot of websites to manage, let alone build.

Kajabi’s website building tools can simplify this for you.

Kajabi offers a drag-and-drop website building tool that allows you to put together a website in a matter of minutes. You have access to several themes (we’ll get to those later) and can create custom domains for every site you build. The platform also offers unlimited hosting options for its upper-tier clients. This means you never have to worry about bandwidth. You can upload as many images and videos as you want without the website running into trouble.

Best of all, the platform handles many of the technical aspects of search engine optimisation for you. That means you can focus on creating content and ensuring your sites offer what your clients expect.

And of course, you can use Kajabi to manage all of your websites from a central location. That means you won’t waste time jumping between hosting providers and content management systems.

Feature #2 – Amazing Tutorials

Within Kajabi you’ll find Hero University.

This is a huge suite of tutorials that show you how to use every single feature that the platform offers. Furthermore, it offers plenty of information on how to develop and market your budding online business.

Subjects covered include:

  • How to market your business
  • Creating attractive online courses
  • How to build your websites
  • How to process payments from clients

Better yet, the creators of Kajabi recognise that everybody learns differently. Most of its tutorials come in both video and text format, which means you can follow along with whichever works best for you.

Hero University ensures that there’s a low barrier to entry for those who want to use Kajabi. The tutorials make it easy to use the platform, even if you don’t consider yourself tech-savvy.

Feature #3 – Simple Course Scheduling

Let’s say that you have a course you want people to take over an extended period of time. Offering all the materials for that course right off the bat could overwhelm your client. They’d have to search through a sea of content to find the parts relevant to each stage of the course.

Thankfully, Kajabi offers a drip scheduling tool to deal with this challenge.

When creating courses, you can use this tool to schedule when the user gains access to selected content. Typically, you use this tool to provide content in stages over a set time period. This means the user always has access to what they need, when they need it.

Feature #4 – 24/7 Customer Support

Kajabi offers exemplary customer support that’s ideal for those who run into issues with the platform’s tutorials.

Users who opt for the Growth or Pro plans get access to customer support 24 hours a day, including weekends. The platform offers a Live Chat service to enable these conversations. That means there’s always somebody online, ready to help you with your problem.

But what if you decide to go for the Basic package?

Even then, you still get access to customer support on weekdays from 9am to 7pm. Granted, this means you can’t get support over the weekend. But it still leaves you with 50 hours a week to raise queries when you have them.

And the Kajabi team has deep expertise in the platform, which means you won’t spend hours in the Live Chat. Typically, they’ll get to the root of your problem quickly and advise you on how to overcome it.

Feature #5 – In-Built Stripe and PayPal Integration

Using Kajabi, you can load both PayPal and Stripe payments onto your websites immediately. The platform integrates both payment platforms, making it easier to process payments and refunds.

PayPal may be the biggest standout here. If you use affiliates for marketing, Kajabi allows you to import your affiliate sales directly into the platform. From there, you can conduct a PayPal Mass Pay within the platform itself.

That functionality extends to refunds that you offer with either payment processing service. Using Kajabi, you don’t have to log into your PayPal or Stripe account separately. Instead, you can process refunds on the platform, quickly and easily.

Feature #6 – It Comes Pre-Loaded with Themes for Both Websites and Course Creation

We touched on this earlier, but it’s worth diving into the many themes that Kajabi offers its users.

The platform provides an array of themes for both website and course creation. At the time of writing, the platform offers 12 themes. Each of these has the professional look that your customers expect from an online business.

But perhaps most importantly, you can customise each theme to suit your branding needs.

Kajabi allows you to alter the following for each of its themes:

  • Images
  • Colours
  • Text– the platform offers over 70 fonts

Furthermore, you can adjust the placement for most of the major elements of each theme. It’s not 100% customisable, as some elements will have to stay in the same place. Still, there’s enough here for you to create a website or course that looks unique to your business.

And best of all, you don’t need a single bit of coding knowledge to make these changes. You can alter every theme using Kajabi’s drag-and-drop interface.

Each theme uses responsive design protocols, too. This means they’ll display equally well on mobile and desktop devices. And of course, you can preview any changes that you made to the themes before launching your website.

Feature #7 – Gamification Support

Keeping your clients engaged is one of the biggest challenges you face when you offer online courses. If their engagement drops, it’s more likely that your clients will leave the course.

There are many reasons why this may happen. The client may convince themselves that they don’t have enough time to do the coursework. Or they may not see results immediately, which causes them to disengage.

But in many cases, clients just need an extra bit of motivation to keep them going.

That’s where Kajabi’s gamification features can prove useful.

Gamification is all about setting challenges and goals for users. In return for completing a challenge, the user receives some form of reward. We can see this in action in the gaming world. For example, Xbox has an Achievements system that encourages players to try things they wouldn’t normally try with a game. Not only does this system offer points as a reward, it also fosters a deeper understanding of the game in question.

The same concept applies to your course content.

With gamification, you can encourage users to explore aspects of your content that they may otherwise overlook. This creates a deeper understanding, which often leads to better results.

Kajabi allows you to offer several types of rewards that you can attach to the challenges you set. These include points and badges. You can even incorporate these rewards into your work with your clients. For example, you may choose to highlight clients who’ve achieved a certain number of badges on social media.

Feature #8 – Landing Pages and Pipelines

In addition to its main website and course themes, Kajabi offers 24 landing page templates. These are ideal if you want to create a lead magnet that pulls people into your marketing funnel.

Each template offers you the ability to create opt-in forms and sales pages. You can also customise them so that they stay consistent with your overall brand.

But that’s not all…

Kajabi also comes with a Pipeline tool that allows you to integrate your landing pages into a wider marketing funnel. Again, the tool uses a drag-and-drop interface, which makes it easy to see the journey that you’re taking your prospects on. This visual approach allows you to easily spot blockages in your pipeline, too.

Is Kajabi Right for You?

Many make the mistake of seeing Kajabi as little more than a course creation tool. But the reality is that it comes very close to fulfilling its ambition of offering an all-in-one solution for online businesses.

The platform offers a wealth of marketing and website creation tools that you can leverage. Couple that with excellent customer service and plenty of tutorials and you have an amazing solution.

Now, you just need to see how you can implement Kajabi into your business.

That’s where Automation Agency can help you. Kajabi is among the dozens of tools that we offer support for. Our tech team can help you to get set up on the platform and walk you through how to use many of its features. We can also help you to integrate Kajabi into your current business set-up, making using the platform as seamless as possible.

To find out more, get in touch with us today. And if you’re not sure if we’re a good fit for your needs, spend some time with our Right Fit Chatbot to learn more about us.

About the author 

Carl Taylor

Carl Taylor is the Founder & CEO of Automation Agency. For the past 10 years Carl has been building businesses and marketing them online through the use of Sales Funnels, Email Marketing Automation, Landing Pages, and Wordpress Websites. Carl is also a #1 author and highly sought after speaker and consultant whose work has impacted thousands of businesses across various industries worldwide.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}