10 Blog Posts About the Future of Content Marketing You Should Read Right Now

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4 minute readThe phrase content is king is as true as it’s ever been (even if it is a little clichéd by now!) Without content, you simply don’t have a digital marketing campaign. But it’s not enough to just have content filling up your website. Your content has be unique and engaging — otherwise, who will want to read…

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The Best Call-to-Action Words to Capture New Subscribers

The_Best_Call-to-Action_Words_to_Capture_New_Subscribers

4 minute readThe call to action has been around for a long time in advertising. It’s that little trigger that encourages people to act. The (hopefully) irresistible incentive. If you phone this number or click this link, you’ll find something you definitely don’t want to miss out on. This is why the way you write call to…

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What’s the Best Recurring Billing Service? [Platform Reviews]

What’s the Best Recurring Billing Service? [Platform Reviews]

3 minute readRecurring billing has gained a lot of traction in digital marketing over the past few years, with more online services and products introducing recurring billing via subscriptions. The so-called subscription economy is seeing businesses in all industries introducing some type of subscription service. Take Kindle, for example. Where you used to buy books for your Kindle via…

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10 Tricks to Dramatically Increase Your Email Open Rate

10_Tricks_to_Dramatically_Increase_Your_Email_Open_Rate

4 minute readDespite what some people might think, email marketing is not on its way out the door. In fact, it’s here to stay. Even though email is certainly not dead, it’s getting more difficult to do it well. And sending out a newsletter that no one opens or reads is, in many ways, worse than not…

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8 Opt-In Form Design Best Practices for User Friendliness and Conversions

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3 minute readDesign is often perceived as how something looks, but more often than not, it’s also how something works. We’ve all visited a site and been greeted by an opt-in form asking us to sign up for a newsletter or download a free resource. More than likely, we’ve also experienced a form that was confusing and…

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5 Critical Places to Add Website Testimonials for Increased Conversions

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4 minute readHaving positive feedback from customers on your website has been proven to increase conversions. A new customer is much more likely to use your services or buy your product if they know previous clients were satisfied. So satisfied in fact, that they put it in writing and let you put their words out there for the…

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How to Screencast With Screencast-O-Matic and Add the Video to Your Website

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3 minute readVideo is leading the way when it comes to content creation. It’s becoming more and more popular on social media and websites alike, as an easy way for users to absorb information or learn new things. Video has also been shown to boost conversions. Videos of products, for example, can make viewers up to 85%…

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How to Collect Stripe Payments With Your WordPress Site

how to collect stripe payments wordpress site

4 minute readAs a business owner, you know the importance of implementing a payment processor to your website that is trusted and works smoothly. There are a number of options for payment systems, but most business websites use PayPal, alongside the usual credit card options. Stripe is very similar to PayPal in that it’s easy to set…

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What Are Facebook Custom Audiences and Why Does Your Marketing Need Them?

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5 minute readAs more and more marketers are using Facebook advertising, custom audiences and smart targeting are becoming increasingly important to ensure that your ads are viewed by the right people. With a Facebook custom audience, you can create a tailor-made audience from your existing customer database. This can be based on your mailing list, people who…

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When Free Isn’t Free: The Opportunity Cost Formula

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4 minute readAll businesses, whether they are just starting out or have been around for a while, are tempted by free options. Starting or running a business is by no means an easy feat, so it makes sense to save money wherever possible. Free options, and in particular trying to do something yourself to avoid hiring a…

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