What Are Facebook Custom Audiences and Why Does Your Marketing Need Them?

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5 minute readAs more and more marketers are using Facebook advertising, custom audiences and smart targeting are becoming increasingly important to ensure that your ads are viewed by the right people. With a Facebook custom audience, you can create a tailor-made audience from your existing customer database. This can be based on your mailing list, people who…

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When Free Isn’t Free: The Opportunity Cost Formula

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4 minute readAll businesses, whether they are just starting out or have been around for a while, are tempted by free options. Starting or running a business is by no means an easy feat, so it makes sense to save money wherever possible. Free options, and in particular trying to do something yourself to avoid hiring a…

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Google Tag Manager Event Tracking: Superior to Tracking Codes?

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3 minute readA large part of digital marketing is knowing as much as possible about the people that visit your website. Information about where they live, how long they spend on your site, and whether or not they click on anything while they’re there is all required for effective marketing. To collect that information, you need what…

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How to Use the Yoast SEO Plugin for WordPress

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5 minute readIf you’re in the world of content creation, you will definitely have heard the term “search engine optimization”. In fact, you might even be a little tired of hearing it. But SEO is no buzzword. The importance of this practice to content marketing cannot be overstated. Even the most informative content will be doomed to…

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How to Design Subscription Tiers for a Paid Membership Website

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4 minute readPaid membership websites have become popular as a vehicle for the easy delivery of products and services. Having a paid membership site is a great way to earn regular income by sharing specialized content to those willing to pay for it, while also gating it from people that might otherwise try to steal it. With…

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A Guide to Increasing Your Landing Page Conversion Rate

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5 minute readA beautiful and well-presented landing page is arguably only as good as its conversion rate. After all, landing pages should be informative but they must also make it easy for users to go from browsing to buying. Luckily, optimizing your landing page conversion rate doesn’t need to be complicated. There are a number of ways…

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How to Organize Your Content When Building Membership Sites

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4 minute readBuilding a membership site is hard work. Between developing high-quality content and attracting new customers to your page, getting a membership site up and running is no easy task. Unfortunately, the hard work isn’t completed just because the website is finished. For your members to get the most out of their subscription, you need to…

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What Is An SSL Certificate & Does Your Website Really Need One?

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4 minute readHave you ever heard someone (more technical than yourself) mention an “encrypted” or “unencrypted” website and wondered what they meant? Or maybe you’ve noticed that some URLs start with “http://” while others start with “https://” and you’re not sure why? SSL certificates are the answer to both questions, and because they can help you earn…

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Considering Outsourcing? Here’s How to Choose The Right Company

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5 minute readOutsourcing can be a lot like dating. Not every person or company you work with will be the right fit, and sometimes you have to try out multiple companies to find the right partner for your business and workflow. When done the wrong way, outsourcing can actually harm your business by lowering your quality of work, increasing overall…

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Thinkific, Kajabi, or WordPress: Which Online Course Platform Is Best?

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3 minute readCreating online courses can be incredibly lucrative and a great way to create additional income streams for your business. However, you need a system that supports you in your goals so you can focus on creating quality content that makes your members happy. You have a variety of tools and platforms at your disposal that’ll…

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