Video is one of the most popular forms of content across the web. As a quick and easy way for your audience members to get information about you, having video as part of your content strategy is crucial for promoting your business.
For business coaches specifically, video helps your potential clients get to know you a bit better. When you can accurately showcase your personality, they can more easily decide if you’re the right coach for them.
Video can also be used as part of a workshop or webinar series. By pre-recording content, you can save time or even make some passive income.
Unfortunately, creating high-quality videos can get expensive.
If you don’t have the time or tools yourself, you might need to outsource video editing. And those services can cost you.
It’s a good idea to hire a professional video editor for your big ticket items. But you don’t always need a professional’s hand to create something for your clients.
While we can’t edit your videos for you, we can help you with many other online marketing tasks. Download our 35 Task Ideas PDF to get a small sample of what we do for businesses all around the world
The Best Video Editing Tools for Business Coaches
Luckily, there are a few different video editing tools that are simple enough for anyone to use. If you have some basic video editing needs, these tools could save you time and money.
Here are some of the best video editing tools on the market.
1. iMovie
If you’re a Mac, iPad or iPhone user, one of the best video editing tools is totally free for you to use!
iMovie allows you to make stunning videos on your Mac or iOS devices, and you can even start editing on your iPhone or iPad, then finish the video on your Mac. With iMovie, just choose the video clips you want to use, then you can add titles, music, and effects.
iMovie is easy to use, and it’s free. Simply download and install the app on your Mac or iOS device.
2.ClipChamp
If you’re looking for a tool that can edit, compress, convert, and record your videos, ClipChamp is a great option. This software is perfect for coaches looking for an all-in-one tool that doesn’t break their budget.
The ClipChamp suite of features is admittedly basic. However, it can provide all the features many coaches need for creating promotional videos or recording their webinar content.
With ClipChamp, you can merge video clips, add music to a slideshow, or even collect video testimonials from clients. You can also shrink videos to take up less space when uploading, without influencing the quality.
ClipChamp offers a free version, but all of your videos will include their watermark. Paid (and watermark-free) options start at $14/month.
3. CloudApp
CloudApp goes beyond simple video merging or compression. With CloudApp, you can easily grab screenshots, annotate images, or create GIFs from your videos — in other words, it gives coaches more opportunity to create engaging content.
While CloudApp does allow you to edit videos, the tool is more of a screen-recording tool than a traditional video-editing app. However, if you’re looking for a tool to use alongside your webinars or coaching sessions, this can be a great option.
CloudApp is available online, and as an app for Mac, Windows, or iPhone. They do offer a free version, with more options available through premium subscriptions.
4. Loom
Loom is one of the leaders in the screen-recording and video-editing sphere — and for good reason. Loom works as a two-screen recording system, allowing users to show off their screen while also recording their own image.
This kind of system is great for coaches who want to build familiarity and personality while also showing step-by-step instructions or complex ideas. You can also easily use the tool to share quick updates, send personalized video thank you notes, or collect feedback from clients and customers.
Loom is a Chrome download, which means it’s available to both Mac and Windows users. However, they are in the works for creating a desktop app — making it even easier to record videos.
5. Screencast-O-Matic
Screencast-O-Matic is another video editor and screen recorder in one. However, it also includes a video management platform that allows you to manage and organize all your videos in one place.
With premier video hosting, you can add passwords to your videos or organize your video library by topics and keywords. This makes it easy for you to then share your content with your clients depending on the topics they need, if they’re premium customers, or if they’re other influencers.
If you’re just looking for a recorder and video editor, plans begin at just $1.50 a month. However, plans go up to $4.00 per month for all of Screencast-O-Matic’s features.
Ultimately, if you’re running an online coaching business, you should be using video. Not only is it great for connecting with leads and clients, but it can also help you create passive income, promotional tools, and more. Depending on your unique needs, any of these tools can help you create high-quality videos you’ll want to show off to all of your clients, present and future.
While we can’t edit your videos for you, we can help you with many other online marketing tasks. Download our 35 Task Ideas PDF to get a small sample of what we do for businesses all around the world
