What Are Facebook Custom Audiences and Why Does Your Marketing Need Them?

what_are_facebook_custom_audiences

As more and more marketers are using Facebook advertising, custom audiences and smart targeting are becoming increasingly important to ensure that your ads are viewed by the right people. With a Facebook custom audience, you can create a tailor-made audience from your existing customer database. This can be based on your mailing list, people who…

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How to Build a Membership Site With Ontraport and WordPress

how to build a membership site with ontraport and wordpress

If you’re curious about building out a membership site, then you’re in the right place. At first glance, membership sites can seem tricky. You need to choose the right platform, tools, membership model, and payment options — and that’s all before you even start creating content for the site. If all that sounds overwhelming, don’t…

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What Tools Do I Need To Build A Membership Site?

what_tools_do_you_need_to_build_a_membership_site

I hear questions all the time about building a membership site. And I get it. Membership sites are a very interesting concept that can seem highly technical to the uninitiated. If you’re just getting started, then you probably have all kinds of questions. Should I use WordPress or an existing platform like Teachable? Can I…

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7 Onboarding Sequence Ideas To Wow New Clients

When you bring new clients into your business, does the initial process make them say WOW? Does it make them immediate fans of your company? Or does it bore them? Or worse, leave them confused? When a new client first joins your business, you have one chance to make a killer first impression. After this…

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How to Follow Up With Attendees (And No-Shows) After Your Seminar

How to Follow Up With Attendees (And No-Shows) After Your Seminar

Congrats, you pulled off a seminar event! Seminars take a lot of strategic planning and execution, so you’ve already accomplished something big. But now that your event is over, it’s time to follow up. Regardless of who attended and who didn’t. Who bought something and who didn’t. You can use this time to deepen the…

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How to Install the Facebook Pixel on Your Website

how to install facebook pixel

The Facebook Pixel is one of the most important aspects of their platform. This little pixel lets you run dynamic ads, track and optimize your conversions, and even do ad targeting. Facebook’s advertising platform is powerful, but all this power can bring confusion. Luckily, things just got a little easier. Below you’ll learn why you…

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5 Easy-to-Use Tools to Create Video Content for Your Membership Site

If you run a membership site, then you’re probably looking for ways to easily create stellar video content. Screencasting is becoming a very popular method of creating content. This style of video content allows you to explain things in depth, while visually showing people how to do specific things. It can be incredibly useful when…

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7 Tips for Choosing Website Images That Increase Conversions

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I recently did a website critique for someone and one of the biggest things that stood out was the images they used. Instead of boosting their credibility and furthering their message, the images they used did the exact opposite. The pictures were random and poorly-chosen stock photos — they didn’t support their calls-to-action, or further…

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5 Ways to Increase Your Webinar Attendance

Webinars are great for sharing information, establishing thought leadership, and generating new leads. Successful webinars usually have an interesting topic, helpful information, and, perhaps most importantly, a fun and entertaining presentation style. No matter how well you’ve prepared, though, you may still worry about this question: What if nobody shows up? The average webinar attendance…

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