Mass vs. Automated Email Marketing: What’s the Difference and Which One Is Hurting Your Business?

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An email list can be one of the most important assets for a business – when used correctly. Whether you’re sending promotional pieces or weekly newsletters, an email list gives you the opportunity to connect directly with customers and clients who have already expressed an interest in your brand. The more you nurture those leads,…

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How to Optimize a Landing Page to Reduce Buyer Friction

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When it comes to keeping your customers happy, user experience is everything. To land more sales and keep customers coming back for more, it needs to be easy for them to make a purchase, sign up for a webinar, or convert from a lead into a client. The harder it is – or the more friction…

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Stop Using Stock Images in Facebook Ads (and Do This Instead)

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People of every age from all around the world log into Facebook daily to check in with their families and friends, get news updates, and even meet new people. As an all-in-one dashboard for stories and information, Facebook does an excellent job of connecting us. Unfortunately, many businesses fail to remember what Facebook is really…

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Why You Need a Stop-Doing List (and How To Build One)

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A to-do list is a classic way to stay on track and remain productive throughout the workday. However, accomplishing tasks isn’t the only way to stay focused on your goals. In order to grow as a business owner, there are certain things you need to stop doing. Bad habits can hold you back from being…

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6 Tips to Boost Productivity When Working From Home

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Working from home has never been easier. From cloud-based documents to video conferencing, apps and software make it easy to connect with your team regardless of where you are. But even though working from home comes with many benefits – the ability to eliminate your commute, get a decent tax break, and work the way…

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Growth Hacking 101: Simple Strategies to Quickly Scale Your Business

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Growth is important at any stage of your business. Whether you’re just starting out or you’re looking to expand your base of customers, knowing how to scale your company is important for bringing your business to the next level. Unfortunately, growth can take time. While there is nothing wrong with slow and steady growth, sometimes…

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Creating Urgency in Marketing: 3 Scarcity Examples That Drive Conversions and Sales

Creating Urgency in Marketing 3 Scarcity Examples That Drive Conversions and Sales

This type of promotion is known as scarcity marketing. As one of the most popular ways to sell more products and items, scarcity marketing focuses on creating urgency about a deal. Whether it’s through an invitation-only event or a limited-edition product, scarcity marketing tells customers and clients that they’re being offered something completely unique – but…

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22 A/B Testing Ideas to Boost Your Website’s Conversion Rate

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A/B testing (also known as split testing or bucket testing) has been used in marketing for decades. The idea is pretty simple: You take two versions of your marketing material, a website for example, and send it out to two separate groups in your target market. The first, unaltered version is your control, while the second…

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5 Critical Places to Add Website Testimonials for Increased Conversions

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Having positive feedback from customers on your website has been proven to increase conversions. A new customer is much more likely to use your services or buy your product if they know previous clients were satisfied. So satisfied in fact, that they put it in writing and let you put their words out there for the…

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How to Screencast With Screencast-O-Matic and Add the Video to Your Website

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Video is leading the way when it comes to content creation. It’s becoming more and more popular on social media and websites alike, as an easy way for users to absorb information or learn new things. Video has also been shown to boost conversions. Videos of products, for example, can make viewers up to 85%…

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