Growth Hacking 101: Simple Strategies to Quickly Scale Your Business

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4 minute readGrowth is important at any stage of your business. Whether you’re just starting out or you’re looking to expand your base of customers, knowing how to scale your company is important for bringing your business to the next level. Unfortunately, growth can take time. While there is nothing wrong with slow and steady growth, sometimes…

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Creating Urgency in Marketing: 3 Scarcity Examples That Drive Conversions and Sales

Creating Urgency in Marketing 3 Scarcity Examples That Drive Conversions and Sales

3 minute readThis type of promotion is known as scarcity marketing. As one of the most popular ways to sell more products and items, scarcity marketing focuses on creating urgency about a deal. Whether it’s through an invitation-only event or a limited-edition product, scarcity marketing tells customers and clients that they’re being offered something completely unique – but…

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22 A/B Testing Ideas to Boost Your Website’s Conversion Rate

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5 minute readA/B testing (also known as split testing or bucket testing) has been used in marketing for decades. The idea is pretty simple: You take two versions of your marketing material, a website for example, and send it out to two separate groups in your target market. The first, unaltered version is your control, while the second…

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Video Lead Generation: How to Convert Traffic into Leads with Wistia Turnstile

How to Convert Traffic into Leads with Wistia Turnstile1

4 minute readVideo is fast becoming the most important type of content for websites, blogs, and social media. The trend toward video is hardly surprising; it’s an engaging and stimulating medium for communication with very little effort from the viewer. More importantly, it’s also a good way to generate leads. Granted, this isn’t the first thing that comes to…

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5 Critical Places to Add Website Testimonials for Increased Conversions

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4 minute readHaving positive feedback from customers on your website has been proven to increase conversions. A new customer is much more likely to use your services or buy your product if they know previous clients were satisfied. So satisfied in fact, that they put it in writing and let you put their words out there for the…

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How to Screencast With Screencast-O-Matic and Add the Video to Your Website

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3 minute readVideo is leading the way when it comes to content creation. It’s becoming more and more popular on social media and websites alike, as an easy way for users to absorb information or learn new things. Video has also been shown to boost conversions. Videos of products, for example, can make viewers up to 85%…

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What Are Facebook Custom Audiences and Why Does Your Marketing Need Them?

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5 minute readAs more and more marketers are using Facebook advertising, custom audiences and smart targeting are becoming increasingly important to ensure that your ads are viewed by the right people. With a Facebook custom audience, you can create a tailor-made audience from your existing customer database. This can be based on your mailing list, people who…

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Thinkific, Kajabi, or WordPress: Which Online Course Platform Is Best?

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3 minute readCreating online courses can be incredibly lucrative and a great way to create additional income streams for your business. However, you need a system that supports you in your goals so you can focus on creating quality content that makes your members happy. You have a variety of tools and platforms at your disposal that’ll…

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How to Build a Membership Site With Ontraport and WordPress

how to build a membership site with ontraport and wordpress

4 minute readIf you’re curious about building out a membership site, then you’re in the right place. At first glance, membership sites can seem tricky. You need to choose the right platform, tools, membership model, and payment options — and that’s all before you even start creating content for the site. If all that sounds overwhelming, don’t…

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What Tools Do I Need To Build A Membership Site?

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5 minute readI hear questions all the time about building a membership site. And I get it. Membership sites are a very interesting concept that can seem highly technical to the uninitiated. If you’re just getting started, then you probably have all kinds of questions. Should I use WordPress or an existing platform like Teachable? Can I…

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